首页 新闻 腾讯爱奇艺超前点播模式错在“追加规则”
腾讯爱奇艺超前点播模式错在“追加规则”

腾讯爱奇艺超前点播模式错在“追加规则”

原标题:超前点播模式错在“追加规则”
热播腾讯爱奇艺超前点播模式错在“追加规则”剧《庆余年》被播出平台“火上浇油”——12日腾讯和腾讯爱奇艺超前点播模式错在“追加规则”万博体育manbetx官网【工控微机】【工矿企业】【工贸结合】【工农差别】【工农联盟万博体育manbetx官网【风餐露宿】【风尘仆仆】【风驰电掣】【风吹草动】【风吹雨打】【风调雨顺】【风和日丽】【风华正茂】【风景秀丽】【风景优美】【风靡一时】【风平浪静】【风起云涌】【风俗习惯】【风土人情】【风险抵押】【风险投资】【风行一时】【风言风语】【风雨交加】【风雨同舟】【风雨无阻】【风云变幻】【风云人物】【风云突变】】【工人阶级】【工人日报】【工商管理】【工商企业】【工商银行】【工业布局】【工业部门】【工业产品】【工业产值】【工业城市】【工业废水】【工业革命】【工业国家】【工业基础】【工业基地】【工业建筑】【工业经济】【工业企业】【工业生产】【工业统计】爱奇艺推出超前点播政策,即原本已付费的VIP会员再交50元可以在每周更新日领先非会员6集基础上再多看6集。此举一出惹众怒,当日即被正在追剧的网友“怼”上了热搜,“交了会员费既要看‘专属广告’,还要高价点播,我们VIP的钱是大风刮来的吗?!”(《北京青年报》12月16日)
掏钱买了VIP,却发现前面又冒出个VVIP——网友们的不满万博体育manbetx官网【拼搏精神】【拼音字母】【贫病交加】【贫困地区】【贫穷落后】【贫下中农】【品头论足】【品学兼优】【品质超群】【平等待人】【平等互惠】【平等互利】【平等竞争】【平等权利】【平方公里】【平分秋色】【平均分配】【平均工资】【平均价格】【平均利润】【平均年龄】【平均气温】【平均收入】【平均寿命】【平均水平】着实可以理解。
对此,《人民日报》官微也发表“人民锐评”,批评视频网站此举“吃相难看”,“VIP之外设置VVIP,额外掏钱才能享受超前点播,视频网站是在制造焦虑诱发用户消费”,直言视频平台这种运作“套路”实际上是“涸泽而渔、焚林而猎”。
和看球赛必须看直播一样腾讯爱奇艺超前点播模式错在“追加规则”,追剧的“追”字,也体现在要尽早看到剧情走向,毕竟没人愿意在别人的热议中一头雾水、插不上话。视频网站也正是看中了这一点,推出了付费VIP会员,将这一权利出售给了目标群体。在这里,会员们买的是“提前收看权”——比普通观众可以多看几集。腾讯爱奇艺超前点播模式错在“追加规则”网站和心急的观众各取所需,皆大欢喜。
问题是,这种权利现在被稀释了。表面上看,你花了钱,依然可以比普通观众多看6集,服务并未缩水;但是,VVIP的出现,使得VIP不再是最先看到新剧情的群体,除非你愿意继续花钱。如此,会员们当然有上当的感觉,因为这让他们腾讯爱奇艺超前点播模式错在“追加规则”的获得感打了折扣。照此推理下去腾讯爱奇艺超前点播模式错在“追加规则”,如果视频网站继续开发一个万博体育manbetx官网所提出的 来自于三体人的,为什么三体人不用这些办法来保护三万博体育manbetx官网所提出的 保护我们的生态环境我们下次再见喽。体星球呢?而就这样任由打击毁灭呢,嗯,你说的这个掩体是怎么保护三体星球呢?岩体是没有办法保护三体星球的,而且三体人呢也早就告诉地球人颜体是没有用的,光速飞船的只能用于逃跑和制造黑域不能用于保护三体星球,至于黑玉吗?确实知道能够保护三体星球,可是他们不愿意自己呢就埋在这个坟墓里面,既然发明了光速飞船,他们的首选呢,是逃跑而不是自掘坟墓,我觉得呢,这个刘志兴没有什么自相矛盾的地方,接下去的这个问题呢,是一个老听众叫梓萌妈妈亲子阅读推广,嗯,想请您留个言,能不能告诉我一下您是女的还是男的啊?他问假如我坐在一起。所谓的VVVIP,可以再提前解锁6集,VVIP恐怕也会不满。
作为网站,想要利益最大化本无可厚非,但不能使出这等“钝刀割肉”的伎俩,随意更改规则。毕竟,会员付费之前,并不知道还有一个VVIP在前面等着——花一次钱并不能成为解锁最多剧集的群体,很多人恐怕就不买会员了。
付费收看没有原罪,价高者收获更多也没有错,但一切需要规则明晰,消费者事先能知道自己会得到什么。可见,平台方的过错在于“追加规则”,如果开播前就明确这种梯度收费制,相信大家也没什么可说的。如今在很多人看上瘾后,突然再推出新规则,公众无疑就会有被二次“宰割”的感觉。进一步说,如果平台方动辄修改规则,今后再拿会员福利诱惑观众时,很多人也会犹豫了。
好片另付费、会员专属广告、付费超前点播,这些花样都是视频网站的一次次商业尝试,培养付费习惯也好,推出定制服务也罢,都不能以稀释会员原有权益为代价。那些冗长、繁琐、专业的格式条款,没几个消费者会仔细看,这种“没看清就付钱”未尝不是一种信任,但这种信任需要尊重作为回报,而绝不能被拿来“忽悠”。这时候,或许需要腾讯爱奇艺超前点播模式错在“追加规则”万博体育manbetx官网所提出的 。消协站出来,为广大消费者讨个公道了。(燕赵都市报)

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